Mitz Chai

Background

Mitzchai, a producer of cold-pressed health juices, was struggling with an outdated Wix website and unappealing product labels.
The poor user experience and non-professional design of the bottle labels were detracting from the brand's appeal and marketability.
The company sought a comprehensive rebrand to enhance its visual identity and online presence.

The Challenge
Opportunity

The main challenge was to modernize the brand's visual identity and improve the user experience on the website.
This included redesigning the bottle labels to make the juices more tempting and fresh-looking, creating new labels for additional products, and developing a user-friendly website that effectively showcased Mitz chai's diverse range of health products.

Strategy Session

  1. Product Design:
    - Bottle Labels: We redesigned the juice bottles,
    incorporating images of fresh fruits to emphasize freshness and appeal. Each flavor received a distinct, visually engaging label.
    - New Products: For new products like vegetable crackers, we designed attractive labels that clearly communicated the product's health benefits.
    -Luxury Product: The date ball product, positioned as a luxury item, received a sophisticated and elegant label design to distinguish it from the other products.
  2. Website Development:
    - UI/UX Design: We built an aesthetically pleasing and highly functional website. The design focused on a smooth user experience and easy navigation.
    - Unique Features: We introduced innovative features such as a sticky box that recommended products based on specific health issues (e.g., low iron—beet juice recommendation). This personalized touch aimed to enhance user engagement and satisfaction.
    - Sorting Menu: Given the variety of products, we implemented a user-friendly sort-by menu to help customers quickly find what they were looking for.
  3. Marketing Materials:
    - Ads Series:     We designed a series of ads, each highlighting a different juice and its specific health benefits. These ads were intended to increase brand visibility and attract health-conscious consumers.

What we did:

  • 1.

    Branding: Redesigned labels for juice bottles, vegetable crackers, and luxury date balls

  • 2.

    - Website Development: A modern, user-friendly website with innovative features and a sorting menu

  • 3.

    - Marketing Materials: A comprehensive series of ads showcasing various juices and their health benefits

    • Results

    The rebranding efforts resulted in a significantly improved visual identity for Mitz chai. The new product labels enhanced the appeal of
    the juices and other items, making them more tempting and professional. The website's attractive UI/UX and unique features, such as the health recommendation sticky box, provided a much-improved user experience. The easy-to-navigate sorting menu helped customers find products effortlessly, while the series of targeted ads effectively communicated the health benefits of the juices.

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