Navigate Israel

Background

Navigate Israel is a company designed to help Anglos living in Israel or Olim (new immigrants) navigate the often complex Israeli bureaucracy and simplify their paperwork. The client approached us with an idea but no name, branding, packaging, pricing, or clear offerings for the program. The task was to build the brand and develop the business from scratch.

The Challenge
Opportunity

The primary challenge was starting from zero.
The client had no company name, branding, product packaging, or pricing strategy. Additionally, we needed to create a clear and compelling product offering that would resonate with the target audience and ensure a smooth and user-friendly experience on the website.

Strategy Session

  1. Name Creation: We brainstormed several names and ultimately chose "navigateisrael.com" for its simplicity, memorability, and SEO benefits, ensuring the domain was available.
  2. Logo Design: We created three logo options, with the final selection being a clean, modern design with a 'web' look. The logo features two arrows indicating navigation/direction and an 'N' formed by negative space, using blue tones reminiscent of the Israeli flag.
  3. Product Development: Through multiple meetings, we defined the product offerings and messaging. We developed several product packages tailored to different customer needs.
  4. UI/UX Design: We focused on creating an aesthetically pleasing, simple, and user-friendly website. The design emphasized a pleasant user experience to make the service easy to understand and appealing.
  5. Website Development: The site was built with dynamic appearances and special effects to enhance user engagement and provide a seamless navigation experience.

What we did:

  • 1.

    Branding: Company name (navigateisrael.com), logo design, color scheme

  • 2.

    Product Development: Defined product packages and pricing strategy

  • 3.

    UI/UX Design: Website layout and user experience design

  • 4.

    Website Development: Live website with special effects and dynamic features

  • 5.

    Marketing Materials: Messaging and content for the website

    • Results

    The comprehensive strategy and execution led to the successful launch of Navigate Israel. The branding and website received positive feedback for their clarity and aesthetic appeal. The user-friendly design and well-defined product packages helped in effectively communicating the services offered. The dynamic website features and intuitive navigation contributed to a strong online presence, positioning Navigate Israel as a go-to resource for Anglos navigating Israeli bureaucracy. The initial response from users was overwhelmingly positive, indicating a promising start for the company.

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