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Sulam, a leading educational organization, has been dedicated to supporting children with special needs for over 70 years. With a reputation for excellence and personalized care, Sulam continues to positively impact countless families. As the organization expanded, Sulam embarked on ambitious projects, including the construction of four new buildings, enhancing their fundraising efforts, and increasing community engagement through annual events and marathons.
To support their growing needs, Sulam faced several key challenges:
- Multi-Building Fundraising:
Sulam needed to secure significant funds for the construction of four new buildings, each with unique purposes and funding requirements.
- Event Branding and Engagement:
Sulam sought to establish a strong, recognizable brand for their annual Sukkos event, ensuring consistent community engagement and support.
- Expanding Marathon Participation:
Sulam aimed to increase participation in the Jerusalem Marathon, raising awareness and funds through this high-profile event.
- VIP Member Strategy:
Sulam wanted to create a distinct identity and experience for their VIP members, offering exclusive materials and recognition.
- Event Video Production:
Sulam required a compelling video to be produced for their event, aimed at effectively communicating their mission and inspiring attendees.
To address these challenges, our team at Identity developed and executed a comprehensive strategy across multiple initiatives:
1. Building Fundraising Materials:
We designed four separate, custom-cut brochures, each shaped like one of Sulam’s new buildings. These creative booklets featured detailed information, facts, figures, and donation opportunities specific to each building. The use of UV gloss on the windows added a striking visual effect, making the materials stand out and impress potential donors.
2. Sukkos Event Branding:
To establish a lasting brand for Sulam’s annual event, we proposed the concept of “Sukkos with Sulam.” We developed a unique logo and branding strategy, creating a memorable and consistent identity. This branding was applied to T-shirts and promotional materials, ensuring that the event became a recognized and anticipated occasion each year. We also suggested a trivia game for guests, cleverly incorporating a donation question to encourage contributions in a fun and engaging way.
3. Event Video Production:
We produced a compelling video for Sulam’s event, designed to communicate their mission, highlight their achievements, and inspire attendees. The video was a key component in engaging the audience, effectively conveying the impact of Sulam’s work and encouraging support.
4. Marathon Strategy and Materials:
We worked with Sulam to create a comprehensive strategy for their participation in the Jerusalem Marathon. This included designing promotional materials such as adverts, brochures, sponsor signs, banners, and T-shirts. We also managed email campaigns leading up to the marathon and organized a pasta party event, further building excitement and engagement.
5. VIP Member Experience:
To enhance the experience for Sulam’s VIP members, we developed a strategy that included designing membership cards, brochures, and a digital book. These materials provided a sense of exclusivity and recognition, helping to foster loyalty and ongoing support from key donors.
Strategy, concept and logo for VIP members
VIP members membership card, brochure and digibook
‘Sukkos with Sulam’ logo and digibook production
Sulam 70 years strategy, concept and logo
Print material for marathon: adverts, brochure, sponsor signs, banners, flags, magnet
Raffle cards and tickets
T-shirt design, water bottle design, sweatband
Email blasts building up to marathon
Pasta party emails and adverts
Building project- 4 custom-cut brochure designs
Our creative approach and strategic execution led to significant outcomes for Sulam:
- Successful Fundraising: The innovative building brochures made a strong impression on potential donors, contributing to the successful fundraising for all four buildings.
- Recognizable Event Brand: The “Sukkos with Sulam” brand became a well-known and beloved tradition, strengthening community ties and increasing event participation year after year.
- Increased Marathon Participation: The strategic promotion and engaging materials led to a higher number of participants in the Jerusalem Marathon, raising both awareness and funds for Sulam’s mission.
- Compelling Event Video: The event video was highly effective in engaging the audience, enhancing the overall impact of the event, and driving support for Sulam’s initiatives.
- Enhanced VIP Loyalty: The VIP membership materials created a sense of exclusivity, leading to increased retention and support from Sulam’s most valued contributors.
Overall, our efforts helped Sulam not only meet their immediate goals but also build a foundation for ongoing success in their fundraising and community engagement initiatives.
