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Eitz Pri, a unique kollel where avreichim are trained in outreach and kiruv alongside their learning, needed to raise $200,000 to expand its activities and membership. Facing the significant challenge of fundraising during the early days of the war following October 7, amidst numerous campaigns for soldiers, we devised a creative and compelling strategy. Given the kollel's outreach focus, we proposed that each kollel couple develop and execute a meaningful project aimed at fostering unity and love during these dark times. Mirroring a marathon, each couple created a video and their own fundraising page, under the campaign theme "Bringing Light to the Dark," with black and white branding. To generate excitement and engagement, we hosted a beautiful dinner featuring a promo video showcasing an impactful project, stirring emotional connection. The couples' heartfelt initiatives and personal project videos, coupled with a dedicated call center, marketing emails, WhatsApp messages, and a powerful kollel video, culminated in a remarkably successful campaign, surpassing the goal and raising over $210,000.
Campaign Strategy and Plan:
- Comprehensive fundraising strategy
- Detailed project plans for kollel couples
Branding and Design:
- Campaign theme: "Bringing Light to the Dark"
- Black and white branding concept
Event Planning and Execution:
- Themed fundraising dinner
- Venue selection and setup
- Dinner program and schedule
Promotional Materials:
- Promo video showcasing a sample project
- Emotional and connecting video content
Kollel Couple Projects:
- Guidelines for creating meaningful projects
- Individual fundraising pages for each couple
- Project concept videos by each couple
Marketing and Outreach:
- Email marketing campaigns
- WhatsApp message templates
- Social media content and strategy
Fundraising Tools and Resources:
- Dedicated call center setup
- Fundraising materials and scripts for volunteers