Eitz Pri, a unique kollel where avreichim are trained in outreach and kiruv alongside their learning, needed to raise $200,000 to expand its activities and membership. Facing the significant challenge of fundraising during the early days of the war following October 7, amidst numerous campaigns for soldiers, we devised a creative and compelling strategy. Given the kollel's outreach focus, we proposed that each kollel couple develop and execute a meaningful project aimed at fostering unity and love during these dark times. Mirroring a marathon, each couple created a video and their own fundraising page, under the campaign theme "Bringing Light to the Dark," with black and white branding. To generate excitement and engagement, we hosted a beautiful dinner featuring a promo video showcasing an impactful project, stirring emotional connection. The couples' heartfelt initiatives and personal project videos, coupled with a dedicated call center, marketing emails, WhatsApp messages, and a powerful kollel video, culminated in a remarkably successful campaign, surpassing the goal and raising over $210,000.