The Yom Hashas is an exciting annual event in Ramat Beit Shemesh, in which the community comes together to learn the entire Shas in one day and raise money to support their local Torah institutions.

In devising the marketing strategy for this campaign, we had two separate missions: To get community members on board and excited to take on pages of Shas to learn. To motivate community members and their overseas families to donate.

The event was beautiful and inspiring and they exceeded their fundraising goal of 2,000,000 nis!