Me’am Lo’ez shul is a local Beit Shemesh shul with an Anglo-Sefardi community.
Tragically, one of the members lost their son in a tank accident while doing his service in the Israeli army. The family and shul wanted to do something meaningful in his memory and decided to dedicate their Beit Midrash in his honor. They embarked on a campaign to raise $100,000 for this goal. Identity helped create the messaging for the campaign as well as designed all the publicity materials needed to get the community and the general public on board.
Results: The shul successfully met its goal, and today has a beautiful Beit Midrash dedicated in this young man’s memory.